Wednesday, March 22, 2023


Rotary’s identity is more than our logo and colours. We’re bigger than the wheel. It’s a perception: it’s how others think about us, not just how we see ourselves. It’s the essence of who we are and what we do. By providing a clear and consistent image of what Rotary stands for, we offer prospective members, donors, and other stakeholders a compelling reason to engage with us.

The Rotary Brand Center provides a toolbox to help us tell our story in a compelling way. It has everything you need to ensure your club’s communications reflect our distinct character. There are customizable options for logos, club resources, and promotional materials. As well as high quality advertising images, videos and audio.

Here’s five things on the Rotary Brand Center you may have not known you had access to:

  • Virtual Meeting Backgrounds
  • Presentation templates
  • Event Planning Guide which includes starter ideas, a planning checklist, and a list of resources.
  • New member certificates, membership cards, and business cards
  • Club newsletter template

Rotary International trained and educated staff spend lots of time creating these templates to help make our lives easier. If we speak, write, and design in one voice, our communications will sound, read, and look unmistakably like Rotary. This will give our audiences a better understanding of who we are. Together, we can show the world that we’re people of action.

If you need support accessing the Rotary Brand Center please don’t hesitate to reach out to Caitlin Lundgren, District Public Image Chair.

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