There is a misconception about design, that it should look good. People assume that design is about how a product or a particular document or online website looks.
There is no doubt that a great look is critical, but it is not the only criteria for judging design, it’s about what the product or brand is trying to convey.
Design is really how it all works together, how the product/brand communicates to the audience. A good designer thinks first about how it works and then how it looks.
Design is a powerful tool for change, not a tool for styling products and communications.
When a letterhead is designed, the designer thinks about the business, the buyer, the competitors, and what should go on the letterhead. In short, the designer’s job is not only about making your logo, your flyer, your document, or even your website look professional. They decide how to present your content that will leave the most impact on the audience’s minds.
It is the most crucial job in any company or organization. Good design can change a customer’s perception. You will never get a second chance. Studies have shown that visual appeal can be assessed within 50 milliseconds. Designers have to make a good impression within that short timeframe.
A good first impression helps builds trust in the viewer’s eyes to further explore your product. Good graphic design is the only way to build an initial impression and confidence in the customer.
The District 5020 Public Image Team is looking at expanding. I would love to develop a team of talented design experts dedicated to the Rotary brand and are willing to maintain the highest professional levels while also keeping up-to-date on the constant branding rule changes directed by Rotary International.
If you have experience in social media planning, graphic design, WordPress, Adobe Creative Cloud, are willing to learn the new and detailed idiosyncrasies of Rotary Branding, all while being willing to make changes to your proposed District 5020 graphics as requested by the Public Image Chair or the District Governor Line and if you would be interested in joining the Public Image Team, please send examples of your work!
We are always searching for talented Rotarians who love to help. Please don’t hesitate to contact me with any questions.